About the project
Life Inspired.
A cinematic premium bedding visualization for Lush Decor, created in Unreal Engine, showcasing premium bedding through elevated lighting, soft textures, and elegant motion within a refined lifestyle-driven aesthetic. Combining the power of realtime Unreal Engine and live-action 8K footage captured in super slow motion with the RED Raptor.
Credits:
Client:
Lush Decor
Industry:
Bedding
VFX Unreal Set Tech/3D Environment Creation:
Ian Mills Miller
Lush Decor - Head of Global Content:
Purvi Raval
Lush Decor - Visual Creative and Performance Manager:
Rosanna Arias
Executive Producer:
Adam Ritchie
Producer:
Anoli Patel
Director:
Dave Hirschenberg
Director of Photography:
Luke Troast
After Effects Titles & Compositing:
Dave Hirschenberg
Production Assistants:
Zane Patel
Still Frames:
The Challenge
Lush Decor aimed to create a surreal yet naturalistic environment to showcase their premium bedding in a highly realistic way. To achieve this, we leveraged Unreal Engine alongside live-action footage on a soundstage, allowing for a seamless blend of real-time environment design and production. This workflow enabled us to build and view the world live on set, while also making efficient refinements in post-production during the final environment stages.
Look Development:
BTS: VFX Supervision
Process: Unreal Engine
This project combined live-action footage with photoreal environments built in Unreal Engine. Lush Decor sought a surreal yet naturalistic setting to showcase their premium bedding in a highly realistic way.
Real time rendering is truly a blessing to have on this project. Unreal helped with quick iterations in real time to show the client for fast revisions.
Invoke. Imagine. Innovate.