LUSH DECOR
Client: Lush Decor
Industry: Brand
Studio: IMP Studios | IM Creative
Role: VFX Supervision | Unreal Set Tech | 3D Environment Creator
A cinematic product visualization for Lush Decor, created in Unreal Engine, showcasing premium bedding through elevated lighting, soft textures, and elegant motion within a refined lifestyle-driven aesthetic. Combining the power of realtime Unreal Engine and live-action 8K footage captured in super slow motion with the RED Raptor.
STILLS FRAMES:
THE CHALLENGE
Lush Decor aimed to create a surreal yet naturalistic environment to showcase their premium bedding in a highly realistic way. To achieve this, we leveraged Unreal Engine alongside live-action footage on a soundstage, allowing for a seamless blend of real-time environment design and production. This workflow enabled us to build and view the world live on set, while also making efficient refinements in post-production during the final environment stages.
ENVIRONMENT ITERATIONS STILL FRAMES:
ON SET: VFX SUPERVISION
UNDER THE HOOD: UNREAL ENGINE
This project combined live-action footage with photoreal environments built in Unreal Engine. Lush Decor sought a surreal yet naturalistic setting to showcase their premium bedding in a highly realistic way.
Real time rendering is truly a blessing to have on this project. Unreal helped with quick iterations in real time to show the client for fast revisions.
PROJECT
Lush Decor
CREDITS
Lush Decor - Head of Global Content: Purvi Raval
Lush Decor - Visual Creative and Performance Manager: Rosanna Arias
Executive Producer: Adam Ritchie
Producer: Anoli Patel
Director: Dave Hirschenberg
Director of Photography: Luke Troast
VFX Unreal Set Tech/3D Environment Creation: Ian Miller
After Effects Titles & Compositing: Dave Hirschenberg
Production Assistants: Zane Patel
PIPELINE
Unreal Engine
After Effects
Davinci Resolve Studio
Let's Create Together!