LUSH DECOR
Project: Lush Decor Campaign
Client: Lush Decor
Studio: IMP Studios
Role: Set VFX Supervisor | Environment Creation | 3D Design
A surreal "Unreal" product visualization for Lush Decor’s luxurious bedding, curtains, and accessories, created using Unreal Engine and live-action 8K footage captured in super slow motion with the RED Raptor.
STILLS:
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STILL FRAME ENVIRONMENT ITERATIONS:
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TRUST
THE
PROCESS.
70%
20%
10%
Blocking - Prep - Modeling - Design
Animatic - Shading - Edit
Render Time!!!!
BEHIND THE SCENES:
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For this project there was a mix of live action footage incorporating photoreal created environments in Unreal Engine.
DETAILS.
For this project Lush Decor was looking for a photorealistic surreal naturistic environment to place their premium bedding inside.
REAL TIME RENDERING!
Real time rendering is truly a blessing to have on this project. Unreal helped with quick iterations in real time to show the client for fast revisions.
PROJECT
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Lush Decor
CREDITS
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Lush Decor - Head of Global Content: Purvi Raval
Lush Decor - Visual Creative and Performance Manager: Rosanna Arias
Executive Producer: Adam Ritchie
Producer: Anoli Patel
Director: Dave Hirschenberg
Director of Photography: Luke Troast
VFX Unreal Set Tech/3D Environment Creation: Ian Miller
After Effects Titles & Compositing: Dave Hirschenberg
Production Assistants: Zane Patel
TOOLKIT
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Unreal Engine
After Effects
Davinci Resolve Studio