LUSH DECOR
Project: Lush Decor Campaign
Client: Lush Decor
Studio: IMP Studios
Role: Set VFX Supervisor | Environment Creation | 3D Design
A cinematic product visualization for Lush Decor, created in Unreal Engine, showcasing premium bedding through elevated lighting, soft textures, and elegant motion within a refined lifestyle-driven aesthetic. Combining the power of realtime Unreal Engine and live-action 8K footage captured in super slow motion with the RED Raptor.
STILLS FRAMES:
ENVIRONMENT ITERATIONS:
BEHIND THE PROCESS.
This project combined live-action footage with photoreal environments built in Unreal Engine. Lush Decor sought a surreal yet naturalistic setting to showcase their premium bedding in a highly realistic way.
Real time rendering is truly a blessing to have on this project. Unreal helped with quick iterations in real time to show the client for fast revisions.
UNDER THE HOOD: UNREAL ENGINE
PROJECT
Lush Decor
CREDITS
Lush Decor - Head of Global Content: Purvi Raval
Lush Decor - Visual Creative and Performance Manager: Rosanna Arias
Executive Producer: Adam Ritchie
Producer: Anoli Patel
Director: Dave Hirschenberg
Director of Photography: Luke Troast
VFX Unreal Set Tech/3D Environment Creation: Ian Miller
After Effects Titles & Compositing: Dave Hirschenberg
Production Assistants: Zane Patel
TOOLKIT
Unreal Engine
After Effects
Davinci Resolve Studio