STRYKER PROSTEP
Client: Stryker
Industry: Medical Brand
Studio: IMP Studios | IM Creative
Role: 3D Design | Simulations | Animation
Stryker Prostep's Medical Technology Visualization, created to highlight the engineering and precision of Stryker’s ProStep surgical device. The goal was to present the technology with clarity while maintaining a premium, cinematic aesthetic.
STILLS FRAMES:
THE GOAL
My goal was to create fluid simulations that form high-end medical instruments, presenting them as though they emerge from a refined, artistic process, where advanced medical tools are shaped through a sense of craft and design.
UNDER THE HOOD: CINEMA 4D
Here is a look at my process and workflow using a variety of tools. Rendering is perhaps the most gratifying portion of animation and 3D design. It's also at times the most grueling. Each render is dependent upon the scene's complexity and can take up huge chunks of time.
PROJECT
Stryker ProStep
CREDITS
Client: Stryker
Downstream Marketing: Jennife Widmaier
Product Manager: Heather House
Production: IMP Studios
Director: Adam Ritchie
Producer: Anoli Patel
3D Lead: Ian Miller
After Effect Titles & Compositing: Dave Hirschenberg
Orignial Music: IMP Studios
Editor: Dave Hirschenberg, Ian Miller
PIPELINE
Cinema 4D
Houdini
Realflow
After Effects
Davinci Resolve Studio
Let's Create Together!